Retail Glossary 'R S'

Ad Slick, Atmosphere, ambiance, Acid-Test Ratio, Anchor Store, Brand Awareness, Blue Law, Break-Even Point, Bill of Lading, Brick and Mortar stores, Big Box Stores

Run of Paper

Run of paper is an advertising term by newspapers referring to an advertisement that may be placed anywhere within the paper.

Sales Floor

The sales floor is the location of a retail store where goods are displayed and sales transactions take place, this is actual selling area.
For example, the receiving of merchandise takes place in the outside counters ,but all direct sales and customer interactions are done on the sales floor.

Sell-Through Rate

Sell-through Rate is a calculation, commonly represented as a percentage, comparing the amount of inventory a retailer receives from a manufacturer or supplier against what is actually sold to the consumer.

Sell Thru % = Units Sold / (Units on-Hand + Units Sold)


shoplifting is the crime of the taking of merchandise offered for sale without paying.


Retail shrinkage is a reduction or loss in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud.


The Stock Keeping Unit (SKU) is a number assigned to a product by a retail store to identify the price, product options and manufacturer.


A loss prevention term referring to the act of a cashier passing merchandise around the cash register barcode scanner without actually scanning the item.


A store department or product line primarily consisting of merchandise such as clothing, footwear, jewelery, linens and towels.

Staple Goods

Staple goods are products purchased regularly and out of necessity. Traditionally, these items have fewer markdowns and lower profit margins. While price shifts may raise or lower demand for certain kinds of products, the demand for staple goods rarely changes when prices change.


Sustainability refers to the characteristic of certain products that provide environmental, social and economic benefit. Sustainable products are produced with minimal energy and packaging. They are considered eco-friendly as they cause no harm to the environment throughout their entire life cycle.

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