Retail Glossary 'D E F'

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Ad Slick, Atmosphere, ambiance, Acid-Test Ratio, Anchor Store, Brand Awareness, Blue Law, Break-Even Point, Bill of Lading, Brick and Mortar stores, Big Box Stores

Dead stock

It is merchandise that cannot be sold. This type of product has never been worn, used or sold and has been in inventory for long period of time due to changing consumer’s taste etc. It often has opened original packaging and tags.

Digital Signage

Digital signage refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.

Drop Shipping

Drop shipping is the process in which a retailer markets a product, collects payment from the customer and then orders the item from a supplier, to be shipped directly that customer. The retailer's profit is the difference between the amount collected and the amount spent. No inventory is held and the retailer is not involved in the shipping.


The number of identical products (or same SKU) facing out toward the customer. Facings are used in planograms when zoning a retail store.

Fair Trade

Fair trade is an organized movement developed to promote standards of environmentalism and fair wages and labour practices, meet social goals and ensure that companies negotiate with the growers, manufacturers and producers of products for a fair price. This social-responsibility movement focuses on exports from developing countries. This is integrated marketing which takes care of social, legal, environmental frameworks along with profits.

First In, First Out

A method of stock rotation in which goods that are received first are sold first. Newly received product is stocked behind the older merchandise.


FOB (Freight On Board) is shipping term used to indicate who is responsible for paying transportation charges. E.g. FOB origin, FOB Destination

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