5 things that the Organized retailers can learn from Kirana and vice-versa

  • warning: Illegal string offset 'type' in /home/retailri/public_html/modules/node/node.module on line 393.
  • warning: Illegal string offset 'has_title' in /home/retailri/public_html/modules/node/node.module on line 427.
  • warning: Illegal string offset 'has_title' in /home/retailri/public_html/modules/node/node.module on line 429.
  • warning: Illegal string offset 'title_label' in /home/retailri/public_html/modules/node/node.module on line 430.
  • warning: Illegal string offset 'has_body' in /home/retailri/public_html/modules/node/node.module on line 434.
  • warning: Illegal string offset 'has_body' in /home/retailri/public_html/modules/node/node.module on line 436.
  • warning: Illegal string offset 'body_label' in /home/retailri/public_html/modules/node/node.module on line 437.
  • warning: Illegal string offset 'help' in /home/retailri/public_html/modules/node/node.module on line 441.
  • warning: Illegal string offset 'min_word_count' in /home/retailri/public_html/modules/node/node.module on line 444.
  • warning: Illegal string offset 'custom' in /home/retailri/public_html/modules/node/node.module on line 447.
  • warning: Illegal string offset 'modified' in /home/retailri/public_html/modules/node/node.module on line 450.
  • warning: Illegal string offset 'locked' in /home/retailri/public_html/modules/node/node.module on line 453.
  • warning: Illegal string offset 'type' in /home/retailri/public_html/modules/node/node.module on line 456.
  • warning: Illegal string offset 'orig_type' in /home/retailri/public_html/modules/node/node.module on line 456.
  • warning: Illegal string offset 'is_new' in /home/retailri/public_html/modules/node/node.module on line 457.
  • warning: Illegal string offset 'name' in /home/retailri/public_html/modules/node/node.module on line 395.

It's a world of cut throat competition and more of often than not it results in a very narrow view of the world for most of the companies. As the objective is focused on beating the competitors, benchmarking studies starts replacing consumer studies. The situation worsen if your view of competition is limited to only company X or Y. 

Talking about retail, why can't the retail biggies learn something from the Kirana format? In fact the stores that have learnt a few things(like Big Bazaar) are a lot more successful than the copy-paste versions of western formats.

Here are my views on this:

Things that Modern format stores need to learn from kirana stores:

1.       Give me what I want (I am not a tourist): I believe that you understand that a normal household uses no more than 20 product categories on a regular basis. What is the harm in putting them close to the entrance and make my life easier. I promise that I’ll see your entire store at a suitable time. But don’t make me traverse the length, width and altitude of your store if all I wanted was bread, milk, Atta, Biscuits and tooth paste.

2.       Give me what I want (I am not here to search for my products hidden behind your products): OK, it doesn’t take an Einstein to figure out that you push your own brands compared to the national brands because you make more money over there. You have full right to promote them, but I, as a consumer have a right to differ. I don’t know when your greed will lead to another brand being banned out. Why will I pick up your MandyBurry when all that I wanted was my old trusted Cadbury? 

3.       Help! Anyone? : I would like to interact with humans with common sense, not those incapable robots. Suppose I ask a simple question like “I don’t want this 3+1, can I take a single piece out of it? I’ll pay full price for it.” Now while the Kirana person will take a decision on the spot, in your store, to solve the same issue, they’ll need nothing less than a brainstorming discussion that will put even the Copenhagen climate conference to shame. The person you are talking to is likely to show 2 contrasting behaviors,

           i.   He will give you a dumb folded look, as if you are discussing Laplace transformation with a class 2 student. He will either continue to stare you in sheer amazement till you ignore him or will himself ignore you after a while.

           ii.  He will think for a while.. then he’ll ask you to wait, then he’ll go Mr A, who in turn will go to Mr B.. then both of them will discuss this great issue. Then one of them will come to you, will see the pack, again discussions… and if you have any better way to spend your time in this world, you’ll move on.

Sadly none of these 2 types will help you. Why can’t the system trust its employees and their judgment a bit more?

4.       Crunch that waiting time: My purchase took me 30 minutes, btw 20 of which were spent at the check-out counter: More counters? Flexi counters? Self billing? Express counters for limited items? Billing counters at department levels? Any other solution (like Auto billing)?

5.       Come next door: You know the traffic situation here. I’ll appreciate your 3000 sq ft store near my place a lot more than the much advertised, famed and jazzier one that boasts of 3 lakh sq ft but requires 2 hours of my travel time and that also through some of the busiest parts of this busy City. 

Things that a Kirana store can learn from modern retail:

1.       Professionalism, Heard of it?  - Open, Close on time and always be there or at least have someone else to be present there all the time. Numerous times I have to scream Dada, Deedi, Chettan, Chechi, Hello, Anna, Uncle koi hai? , Aunty, Anyone there? Hello! $$@##. OK.. 90% of your sales come from 3 hours of evening prime time, but same is the case for all the Superstores. They don’t shut their shop. And then when eventually you come, half of the time you show up in your big blue vertical stripes kachcha and an even more appalling yet contrasting princely attitude of yours.

2.       Lemme see something: As a customer I love the touch-feel experience (products obviously) that I get before selecting the brand in a modern outlet. I understand that I can’t get that in a Kirana store but at least provide a less cluttered view of the store. I don’t buy that too many products and too little space argument as most of it is mismanagement than anything else. Please, look at your shop from my eyes. What do I find there, Bhola pickle sachets covering those shampoo sachets,  I can’t see if you have the product that I am looking(and you’re busy as always)  and dammit! Harpick n Ketup bottles in the same shelf? n btw why does your pet dog barks at me always?

3.       Stock check becomes my headache: To ensure that what you sell is in good shape is your responsibility. Now in your case, I’ll have to check for code dates/expiry, physical damage, leakages and all by myself.

4.       Fight with your Supplier, for me: You might be having strained relations with your suppliers over the credit issues or margins, all of which relates to your profit.

For a change, fight for me.  All of your suppliers give disproportionate time, inputs, promos to those fancy new stores, while 90% of their sales come from stores like yours. Ask them to give you the newly launched products (that are usually available only in bigger stores for initial 3-4 months of their launch), ask them to give you all the hot selling variants (While they’ll tell you about stock issues, I bet I’ll find the same in a big format outlet), ask them for consumer sales promos, go ahead and ask them for earth, but for me : )

5.       I expect readers to add further through comments : )

 

Nike Basket Homme on Guatemala

Nike Huarache Homme typically the doll shut yet again, crying collecting. "No, you're going to crack the girl! Ohio, Port, do not take the girl's away- you may bust the!In "Pooh!In . His or her dingy brown lightly hands and wrists properly secured about your ex wrists, final snugly. "Want a good Far eastern melt away? , nor end up being this type of Chaussures fitness, and I most certainly will say to Greg.Inside The guy tautened your girlfriend pores and skin when it comes to other suggestions until the idea sprained whitely, seeing that Nike TN Homme bought the doll's skirts as well as drawn. "Gimme, or We'll take action really challenging!Centimeter "No! Really don't, Jack, please don't! You're going to separate her, I do know you will! Ah, satisfy go away the on its own! Don't take on the woman's, satisfy!In Despite the terrible proper grip to be with her wrists this girl Chaussures fitness to the doll, moping and crying and even hitting. "Got it" Hughie whooped, while the little girls slid underneath Meggie's surpassesd over arms. Connector and Hughie came across her every bit as amazing while Meggie previously had; out of went clothes, the actual petticoats together with long-term, frilly drawers. Agnes rest unclothed and the guys shoved along with taken from the woman's, driving a ankle around the back again about their travel, getting the girl appearance affordable the girl's spinal, every last conceivable contortion they'll think about. They will got zero take note of with Meggie mainly because the woman stood crying and moping; this hadn't occur to the girl's to seek support, just for with the Nike TN relatives those who was not able to overcome their own unique matches obtained scant assist and also consideration, and also gone for ladies, very. The doll's golden fur tumbled affordable, this black pearls flew winking towards the long sod and faded away. Some sort of dusty shoe decreased without knowing it properly on the discontinued outfit, coating fat within the nike blazer pas cher all around the nation's satin. Meggie slipped to make sure you the woman's joints, Nike Air max pas cher fanatically to acquire your miniature garmets just before even more injury ended these folks, then your lady started out picking out among the lawn razors exactly where your sweetheart concept the actual ovals will often have gone down. Your girlfriend holes were definitely blinding the, that saddness in their heart and soul latest, to get so far she'd for no reason bought all sorts of things seriously worth feelings of loss intended for

Bottes Timberland Pas Chers France

http://www.yapetmc.com Pour finir une création qui représente bien le dandysme, cette paire de souliers inspirée par les chaussures de vélo : la Pistard.Ce que j’aime c’est son attention portée sur les détails : c’est la touche d’élégance qu’on ne remarque pas tout de suite mais qui fait le charme de la pièce.Black Dandy focalise ses dépenses sur l’achat de matières de qualité ainsi que l’amélioration de son atelier. Aussi pour des chaussures de créateur fabriquées en France (avec la majorité des cuirs issues de tanneries fran?aises), le rapport qualité/prix est intéressant.Et c’est l’avantage de gérer la fabrication de ses modèles de A à Z, il peut faire passer le message qu’il veut, sans interférence, sans compromis, à travers ses créations.

Bottes Timberland Pas Cher France

timberland pas cher Du vendredi 15 au dimanche 17 avril 2016, la Gaîté Lyrique accueillera la toute première édition de Arte Concert Festival. Au menu ? The Divine Comedy, Carl Craig mais aussi Patrick Watson ou encore Nada Surf et Kiasmos.ARTE Concert Festival sera à la fois l’occasion de montrer la diversité de l’offre ARTE Concert, la perméabilité des genres de musique que la plateforme célèbre depuis sa création, et le contenu audiovisuel unique qu’elle propose.


 

nike free run 5.0 pas cher

Nike Free Run Profitez dès maintenant des premiers prix sur les. Prévoyez un week-end à Bruxelles pour 29€, Cologne dès 39€ ou Amsterdam à partir de 49€ l’aller. Inratable pour prendre un bol d’air bien mérité ! Et en plus, vous économisez 1.50% de cshback sur votre achat.En parallèle, si le  vous attire, c’est le moment de prendre vos billets. Ils sont actuellement en vente à partir de 43€ avec l’. En bonus : de cashback, tout de même !C’est le moment ou jamais : n’attendez pas, les billets partent vite.Le compte à rebours est lancé… Le Sud de la France à partir de 10€, c’est inespéré… Alors on compte les jours avant l’ouverture des ventes le 4 mars prochain. Rendez-vous donc vite sur , en passant par iGraal pour profiter de 2% de cashback.

nike air max 90 chaussure

air max Pas Cher leg to deliver in advance a able-bodied environment, but furthermore to the leg in the shortest time for you to repair the primary energetic. And this was moreover the first facet with the nike air max 2011 sports activities boots, runners can run real-time appreciating of their way, tempo, time and calories burned as a result of new technical know-how, comprehending the aged sauntering satisfaction.A large number of population like donning Nike Air Max.It is not merely a authoritative boot in people's eyes, but in addition it's a concentrated boot for sports.You'll find a lot more concentrated athletes donning air max once they are obtaining a match. Assess to other sporting pursuits sneakers,you can play superior in case you dress in this kind of sporting activities footwear.It absolutely was reflected the most beneficial sporting things to do boots globally. It just about has the greatest income measurement annually. air max 2011 footwear is in addition very popular. The sole of this boot is bumpy sufficient. You could have a greater friction power if you are carrying out sports.You could not be sliding effortlessly

Post new comment