Blogs

It's a world of cut throat competition and more of often than not it results in a very narrow view of the world for most of the companies. As the objective is focused on beating the competitors, benchmarking studies starts replacing consumer studies. The situation worsen if your view of competition is limited to only company X or Y. 

Talking about retail, why can't the retail biggies learn something from the Kirana format? In fact the stores that have learnt a few things(like Big Bazaar) are a lot more successful than the copy-paste versions of western formats.

Shrinkage levels in india at 3%, seriously? Perhaps yes, but the culprit is not the average consumer. For one the art of shoplifting has not achieved the status and maturity of western world, moreover in most of the stores, systems are designed by assuming that the customer is there to steal something (like checking the bags, bag deposits, frisking etc).  But if we take the data as given, what are the ways to stop this menace?

Do you know the link between baby formula, Levi’s jeans and Gillette razors?

Globally, these three are the most popular targets of retail theft :)

Such retail thefts are part of Shrinkage. Shrinkage in retail context is basically the difference between book stock and actual stock. It can also be defined as :

hello.me being a normal middle class college going student is seriously a victim of this grand brand paradox.the question is what is this GRAND BRAND PARADOX?

This article is about private labels, their importance, a comparison of global and Indian scenario and the trend that we are likely to see in India.

Compare the exuberance that existed in the retail sector one year ago to the extreme cautiousness of the present date. These days, the newspaper are constantly flooded with the bad news from this sector, like the continuous scale downs, incomplete projects, retail chains going bankrupt, inability to meet the expansion plans etc. It’s a common understanding that retail business goes down or up in line with the overall economic sentiment. In fact retail sales figure works as a leading indicator for the economic scenario as it can be taken as a proxy for the overall consumer sentiments.